Have you ever had to explain just what it is that you do, to someone who’s not from your industry – but who is a vital decision-maker for your business?

Strong content has a clear purpose: educate, persuade, motivate, guide, entertain, inspire – even infuriate. Even highly specialized content should be accessible enough for a general reader to grasp at least the gist of what is going on. Graphical content reinforces the message, especially with visual thinkers.

Whether it’s a full-length suite of software documentation, a set of illustrated mechanical installation instructions, a company mission statement, a slide show, a persuasion piece, a white paper, or an expert interview, you must express your thoughts and speak directly to your audience’s needs and viewpoints.