
Question: Every day work is a non-stop barrage of interruptions where every single thing is “ultra mega hyper urgent”. This is stopping me from completing any deliverables at all. Plus I have no attention span. When I go home I’m too exhausted to even cook. It’s worrisome.
Answer:
A wise fellow once said to me, “Urgent is not the same as important.” Unless you’re in the ER, things should not be in a constant state of crisis. Crises can be addictive: the amped-up intensity becomes an end unto itself. A lot of companies rely on a manufactured sense of urgency as a form of speed to get their employees running ever faster on their little hamster wheels.








